Sitecore Virtual Marketer Exchange

Last week Alex Reekie of WM Reply joined the Sitecore Virtual Marketer Exchange as a panelist discussing what makes a successful personalisation strategy.

“The promise of personalisation is nothing new — we know that companies with a successful personalisation strategy succeed in acquiring and retaining customers, and rank higher in customer satisfaction scores. So why do so many companies struggle to make it work for them? Without a strategy, even the best tools can fail to deliver the results. Hear from specialist panelists in digital marketing to learn why a structured plan and a defined process are critical, and how data is the cornerstone of a successful personalisation strategy.”

Whilst the live session has now passed, you’re still able to watch on-demand via: https://www.sitecore.com/webinars/2021/06/virtual-marketer-exchange